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- Article name
- ANALYSIS OF THE PRINCIPLES OF BUSINESS PLANNING OF THE IT PROJECT
- Authors
- Karpunin A. A., , AlexK811@yandex.ru, Bauman Moscow State Technical University, Moscow, Russia
Vanroye N. K., , nikitavanroye@gmail.com, Bauman Moscow State Technical University, Moscow, Russia
- Keywords
- software market / consumer / startup / business models / monetization / competition / customer focus / demand / software product
- Year
- 2018 Issue 4 Pages 31 - 35
- Code EDN
- Code DOI
- Abstract
- The main steps taken by the management of the project aimed at development of the software product with plans for his further sale are presented in this article. The reasons, the proving need of consumers for purchase of the software are given. The principles of providing the developing IT company with a niche and competitiveness in the market ON and also the most widespread business models providing the company with receiving proceeds from sales of the rights to use the intellectual property developed by them are considered.
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