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- Article name
- A NEW PARADIGM FOR CRM SYSTEMS AS A TOOL FOR DIGITAL BUSINESS TRANSFORMATION IN CONSUMER MANAGEMENT
- Authors
- Karpunin A. A., , alexk@yandex.ru, Bauman Moscow State Technical University, Moscow, Russia
Bagdasarov D. A., , davidbagdasarov2000@gmail.com, Bauman Moscow State Technical University, Moscow, Russia
Gorshenina M. V., , gorshenina23032303@mail.ru, Bauman Moscow State Technical University, Moscow, Russia
- Keywords
- digital manufacturing / customer relationship management / Customer Relationship Management / CRM / customer relationship efficiency / types of CRM systems / cloud CRM / boxed CRM / information processing / universal CRM systems / industry CRM systems
- Year
- 2024 Issue 1 Pages 37 - 44
- Code EDN
- NWDSQS
- Code DOI
- 10.52190/2073-2597_2024_1_37
- Abstract
- The article details digital approaches to implementing the concept of consumer management, including cloud and boxed solutions. The differences between the universal and industry concepts of client base management and the methods of processing information about it are briefly analyzed. It has been shown that for modern digital organizations, CRM systems are an important tool for consumer management.
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